First Moeda Seed Project available for investment

The story of Moeda’s first investment

August 28th will mark 1 year since Moeda’s ICO. This presented the perfect opportunity . After a year of organizing, testing, learning, forming partnerships, and improving our product, we are now ready to gather investors from all over the world to find out more about an inspiring story taking place in the countryside of the state of Goias in Brazil.

Cooperval cooperative is a collection of 170 families and is located more than 50 kilometers from the base in Formosa. Under Divina’s leadership, female farmers associated with the cooperative recount the story of the Brazilian savannah, known as Cerrado, by preparing traditional recipes such as breads, jams and sweets using native fruits. Through government programs, they also supply schools in the area with these foods and fresh vegetables. The cooperative submitted a project to Moeda’s funding program seeking to increase their production capacity through procuring more machines and equipment. However, we noticed that the community was severely limited in its ability to pay back any loans. Instead of rejecting the project, we opted to help to boost the capacity of these women to pay off the investment. That’s how Cooperval’s Craft Beer Seed Project was born.

One of the native fruits processed by the cooperative is called baru — a chestnut that tastes like peanut. A kilo of baru is currently sold for around US$ 13. Our technical team quickly realized that the price could be somewhat raised and they came up with the idea of producing an original craft beer that featured baru in its production. Moeda Seed Program designed a business plan, formed a partnership with a local brewery, hired cicerones (beer experts), and decided to act in co-branding with “Dona Divina Baru Beer”. A contribution of US$ 8,000 will be offered by the investors in this project.

The goal is to produce 1,500 bottles, with bottles offered for sale at US$ 8.00 each. With the profits from sales, the cooperative will pay back the loan, including fees, by December 2018 and the investors will receive a 10% bonus MDABRL.

On top of that, more benefits will accrue to these farmers after the end of the payment term. Cooperval cooperative will be able to afford more machines — increasing the production of vegetables — and put dripping irrigation systems into place that will use very little water and zero electric energy. They will also be able to purchase more equipment to process baru nuts, thus increasing their profit margins from the sales of the fruit. There will be enough capital to also develop the production of baru seedlings and spread the cultivation to more than 3,000 families. Since baru is currently on the verge of extinction, the coop will also seek to turn the extractive activity of baru production into an environmentally relevant commercial activity. Moreover, replanting native crops ensures production sustainability and soil renewal.

On top of that, more benefits will accrue to these farmers after the end of the payment term. Cooperval cooperative will be able to afford more machines — increasing the production of vegetables — and put dripping irrigation systems into place that will use very little water and zero electric energy. They will also be able to purchase more equipment to process baru nuts, thus increasing their profit margins from the sales of the fruit. There will be enough capital to also develop the production of baru seedlings and spread the cultivation to more than 3,000 families. Since baru is currently on the verge of extinction, the coop will also seek to turn the extractive activity of baru production into an environmentally relevant commercial activity. Moreover, replanting native crops ensures production sustainability and soil renewal.

Similar to other Seed Projects, Dona Divina Baru Beer will promote 3 of the set by the UN: 9, 10, and 12. Not only will the investment maximize the profitability of the families associated with the coop, but it will also offer a long-term impact for the local community. This influx of funding will create the roots of a sustainable culture –the base condition for promoting continuous growth and food security — and become a benchmark for other impact entrepreneurs.

On the investors’ side, blockchain technology will provide total transparency for keeping track of every single transaction. In practice, our platform uses technology to raise investors’ confidence and enable people to invest in people. When we talk about humanizing financing, we are talking about Divina. Investors can become better acquainted with her, her dreams and her commitment to the Seed Project. They can also monitor what’s happening at each stage of the project through the use of blockchain, along with witnessing the impact their investment is having on the cooperative. It’s completely different from investing in a traditional banking product — I highly recommend participating in the experience.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store